19th International Conference on Information Systems Development,   Prague, Czech Republic, August 25 - 27, 2010

Invited Talks

From Information Systems Development to Enterprise Engineering

Prof.Dr.ir. Jan L.G. Dietz

The Department of Software Technology
Delft University of Technology
The Netherlands

Presentation PDF


For over two decades, the practice of Information Systems Development (ISD) is facing challenges for which it is not equipped. Among them are Business Process Management (BPM), Service Oriented Design (SOD), and Model-Driven Engineering (MDE).
Enterprise Engineering is an emerging discipline, originating from both the Information System Sciences and the Organizational Sciences. On the theoretical basis that has been developed up to now, the notions of Enterprise Ontology and Enterprise Architecture are firmly founded, as well as the Generic System Development Process, which positions these notions in the context of systems design.
Enterprise Ontology is a systemic ontology for enterprises. The ontological model of (the organization of) an enterprise provides a coherent, consistent, comprehensive, and concise understanding of its construction and operation, fully independent of its implementation. In short, it shows the deep essence of the organization. Enterprise Architecture is defined as the normative guidance of systems design such that enterprise strategies are successfully incorporated. It is expressed in design principles that come in addition to the system requirements during the design process.
Because of its sound theoretical foundations, Enterprise Engineering brings BPM to the level where it ought to start: the deep structure of business processes, which consists of social interactions between people, according to universal patterns. These patterns are also the right starting point for the identification of services, which brings SOD to the business level. Next, the ontological model of an organization allows MDE to start from a truly implementation independent model. In addition, a clear separation between function models (black-boxes) and construction models (white-boxes) is provided. In summary, Enterprise Engineering reconciles and unites many directions in ISD that are currently unrelated and illdefined.

Short CV

Prof.Dr.ir. Jan L.G. Dietz is emeritus professor in Information Systems Design at Delft University of Technology, (part-time) full professor in Enterprise Engineering at Lisbon University of Technology, and director of Sapio bv. He holds a Master degree in Electrical Engineering and a Doctoral degree in Computer Science. He has published over 200 scientific and professional articles and books. His current research interests are in Enterprise Architecture, Enterprise Ontology, and Enterprise Governance, the three pillars of Enterprise Engineering. Before his academic career, he has been in business automation for ten years, and designed a dozen information systems.
Jan Dietz is the spiritual father of DEMO (Design & Engineering Methodology for Organizations), and honorary chairman of the DEMO Center of Expertise. For the development of the emerging discipline of Enterprise Engineering, he chairs the international research network CIAO! (Cooperation & Interoperability - Architecture & Ontology). He also acts as editor-in-chief of a book series on Enterprise Engineering, published by Springer. For more information, visit also www.wikipedia.org.

A Situational Design Approach to IT/Business Alignment

Prof. Dr. Robert Winter

Director, Institute of Information Management
Academic Director, Executive Master of Business Engineering
University of St. Gallen


IT/business alignment is consisitently rated as #1 problem for CIOs of all kinds and sizes of companies. We analyse 15 years of research into IT/business alignment and propose a situational design approach that sufficiently integrates context and goal related adaptibilty into alignment methods & models. Since companies face diverse challenges in achieving a high degree of IT/business alignment, a universal "one size fits all" approach seems not to be appropriate. We decompose the IT/business alignment problem into tangible qualities for business, IT systems, and IT governance. An explorative survey among 174 professionals is used to distinguish IT/business alignment situations. Four clusters of IT/business alignment problems are identified which each represent the current state according to certain qualities and also the priorities for future development. In order to enhance IT/business alignment while considering the respective company's situation, four reference solutions are outlined.

Short CV

Prof. Dr. Robert Winter is full professor of business & information systems engineering at University of St. Gallen (HSG), director of HSG's Institute of Information Management and founding academic director of HSG's Executive Master of Business Engineering programme.
After master studies in business administration and business education at Goethe University, Frankfurt (Germany), he joined Frankfurt's institute of information systems for ten years before being tenured in St. Gallen in 1996.
His primary research interests are consortial projects in the areas of information logistics management (since 1999), enterprise architecture management (since 2000), integration management (since 2002), healthcare networking (since 2005) and corporate controlling systems (since 2006). He is a member of the scientific board of several institutions and authored/edited 15 books as well as over 140 journal/conference articles. He is department editor of "Business & Information Systems Engineering" (formerly "Wirtschaftsinformatik") as well as member of the edtorial boards of "European Journal of Information Systems", "Information Systems and e-Business Management", "Enterprise Modelling and Information Systems Architectures" and "AIS Transactions on Enterprise Systems".

The Mobile and Mobility, and Information, Organisation and Systems

Prof. John Traxler

University of Wolverhampton
United Kingdom


Information is the basis of our society, of our businesses and of our organisations.
Once, information was marginal to organisations and then gradually information became central. Consequently, information systems development methodology, "..recommended collection of philosophies, phases, procedures, rules, techniques, tools, documentation, management, and training for developers of Information Systems", also became central. (Avison and Fitzgerald, 1988).
Over the last decade, the mobility and connectedness afforded by universal personal mobile technologies have meant that the production, transformation, transmission, consumption, ownership, control, nature and significance of information have changed rapidly. The consequences for information systems, for the development of information systems, and for the organisations that use them are still unfolding.
This talk outlines the impact of mobility and connectedness and asks about the effects on information systems and their development.

Short CV

John Traxler is Professor of Mobile Learning, probably the world's first, and Director of the Learning Lab at the University of Wolverhampton.
He is a Director of the International Association for Mobile Learning, Associate Editor of the International Journal of Mobile and Blended Learning and also of Interactive Learning Environments, and was Conference Chair of mLearn2008, the world's biggest and oldest mobile learning research conference. John has co-written a guide to mobile learning in developing countries and is co-editor of the definitive book on mobile learning: Kukulska-Hulme, A. and Traxler, J. (2005) Mobile Learning: A Handbook for Educators and Trainers, Routledge. They are working a second book together.
John has written over 10 book chapters on mobile learning, and talks and publishes regularly often on the profound consequences of universal connected mobile devices on our societies. He has guest edited special editions of three different peer-reviewed journals devoted to mobile learning.
He was recently shortlisted for the Handheld Learning Conference Special Achievement Award and received Best Research Paper Award 2009 from the Association for Learning Technology. He will a keynote speaker at IADIS Mobile Learning 2010 in Oporto, the IMCL2010 conference in Tunis, and was invited to speaker in the 2nd Learning Technologies debate at Olympia
He convenes the HEA SIG focussed on the ethical challenges of educational interventions in popular digital technologies such as mobile phones, social networks and immersive virtual environments.
He was invited by the British Council to present at the South African national science festival, SciFest, at Rhodes University, and invited by Microsoft to the Mobile Learning Summit in Seattle and by the Canadian government to the ICTD conference in Bangalore. In 2009 he spent a two-month spell as visiting scientist at the Meraka Institute in Pretoria supporting socially useful mobile technology projects. He has worked with the Pearson Foundation on their Foundation Leadership Summits for policy-makers in four Southern African countries. He also supports and mentors research capacity building in South Asia for the IRDC SIRCA programme, specifically mobile application development for rural healthcare in Cambodia.

Department of Software Engineering, Faculty of Mathematics and Physics, Charles University in Prague